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An annual study of box office figures among major movies produced by Hollywood reveals that moviegoers prefer movies with Christian, redemptive values.
According to the 2013 Annual Report to the Entertainment Industry by the Christian Film & Television Commission, an advocacy group in Hollywood, movies with very strong Christian, redemptive worldviews reflecting traditional moral values earned four times as much money on average as movies with very strong non-Christian, anti-Christian or mixed worldviews: $90.78 million versus $20.22 million.