After 70 years, the Ford Mercury brand is history. Bloomberg News, cited two unnamed sources, said sales of the nameplate, which dates to 1939, have fallen 74 percent since 2000.
A proposal to end the line reportedly will be presented to the company’s board in July.
The line has been selling about 200,000 units a year, which is similar to the level of sales for Oldsmobile and Plymouth, before they were killed.
For anyone who ever pined away for a 70s era Capri, this is hard to take. In its heyday, the Capri had a level of off-the-assembly line style that few cars could match. It was all over, really, by the 80s. But at its best, the Mercury had a swagger that was hard to match.
