Lecrae Alters Previous Album’s Artwork on DSPs
Lecrae is using trending tactics to promote his upcoming album by altering the artwork of his previous albums to match the aesthetic of Reconstruction. The albums released before 2025 have been grayscaled and some iconography has been changed to dark green. This tactic has been used by other artists like Charli XCX. WHATUPRG also changed the background color of Pleasant Hill shortly after its release in 2018.
Before the Grammys, before releasing the #1 Album in the country (Anomaly, 2014), Lecrae dropped arguable the most seminal project in his catalog, Church Clothes. XXL said, “It’s impressive how he’s able to deliver a message without being preachy”, calling Church Clothes “a prime example of the reach of hip-hop music and culture.” The people spoke even louder downloading the project 100,000 times in 48 hours. People rocked with the mixtape because it was the first time someone planted their feet simultaneously in the streets and the Church without compromising.
10 years and two more entries later (CC2, and CC3), it becomes crystal clear that while Lecrae didn’t start Christian Hip-Hop (CHH), it’s his lane. In the 10 years since Church Clothes originally dropped no one has been able to keep a consistent focus on sincere Christianity and authentic Hip-Hop representation while enjoying the heights and enduring the lows like Crae.
On Church Clothes 4, the mission remains the same for rapper, CEO, New York Times Best-Selling author, investor, and activist: To represent faith and Hip-Hop with an Unashamed edge that challenges the Church to live up to its potential and encourages the Culture to reconcile with its Savior. In this entry, Lecrae gives his listeners an opportunity to see what it looks like to reconstruct a vision of faith despite the large-scale shift toward mistrust and disillusionment with Christianity in the wake of America’s racial tensions.
