Viola Davis’ “The Help” got off to an impressive start at the Wednesday box office, grossing at least $5 million in its first day and earning a rare A+ CinemaScore from folks who came out to see it, according to the Hollywood Reporter.

DreamWorks and Disney decided to open the movie midweek to build buzz going into the weekend. And the move appears to be paying off, with fans of Kathryn Stockett’s novel turning out in force.

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