– Marking third year, network for African American adults will produce top-rated “TV One Night Only: Live From the ESSENCE Music Festival,” featuring some of the biggest names in entertainment from the main stage –
Wednesday, June 29, 2011, Silver Spring, MD and New York – TV One (www.tvoneonline.com) and Essence (www.essence.com) have signed a deal marking TV One’s third year as the official broadcast sponsor of the 2011 Essence Music Festival, which features the biggest names in entertainment and the nation’s most influential speakers, artists, authors and leaders and is the nation’s largest annual gathering celebrating African-American music and culture.
As a major part of its sponsorship, TV One will produce TV One Night Only: Live from the Essence Music Festival, a two-hour music highlights celebration, expected to premiere in September 2011. On the main stage over three nights, TV One Night Only: Live from the Essence Music Festival will capture exhilarating performances from some of the biggest names in entertainment, which include Mary J. Blige, Usher, Kanye West, New Edition, Jill Scott, Jennifer Hudson, BoyzIIMen, Chaka Khan, El DeBarge, Fantasia, and Charlie Wilson. A collection of short interstitial packages will connect these heart-stopping musical performances with intimate, unprecedented celebrity access that only ESSENCE can provide its fans. The special will deliver the true emotion of the talent backstage plus rehearsals and preparations of the most dazzling stars and capture personal exchanges between the artists – some for the first time, some as old friends reuniting.
The agreement also provides TV One with the option to secure exclusive rights to broadcast music highlights from the Festival in 2012 and 2013.
“ESSENCE and TV One have developed a strong partnership in our first two years, and we are delighted to be working together again on a third major television event,” said ESSENCE President Michelle Ebanks. “TV One Night Only: Live from the Essence Music Festival will capture the Festival experience in New Orleans and bring it right into the living rooms of fans all over the country.”
“TV One Night Only: Live from the Essence Music Festival has consistently proved to be TV One’s highest-rated annual special, so we are delighted to be partnering with Michelle Ebanks and her team for a third season,” said TV One President and CEO Johnathan Rodgers. “They have created an amazing cultural event, and it is TV One’s privilege to be able to share it with millions of viewers who don’t have the opportunity to visit New Orleans to experience the Festival live and in person.”
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