South by Southwest (SXSW), the premier Austin-based company dedicated to building and delivering conference and festival events for entertainment and related media industry professionals, has, for the third year in a row, invited several Houstonians to organize its Christian hip hop showcase.

Taking place March 17-19, presents The Life in Hip Hop will showcase performances from some of gospel hip hop’s most polished performers and offer an expanded schedule of informative and interactive artist development workshops and networking opportunities.

Houston’s Bobby “Tre9” Herring, Jimmie McDowell, and Jason “Sketch the Journalist” Bellini were personally offered the opportunity by Matt Sonzala, a respected independent rap promoter who is the official hip hop booker for SXSW, and asked to help organize this unique platform.

“The last two years have been a great success and we’re excited that this year we’ll be able to offer more activities and in areas that can truly accommodate our crowd. The last two years we’ve actually had to turn people away,” Tre9 said. “This year’s theme is all about unity which we hope people can see through our workshops, panel discussions, and variety of music ministers.”

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