The Black Radio Today 2010 report by Arbitron not only shows the importance of radio to the African-American community, but also showes some surprises as to what formats are being listened to most.
According to the report, despite “spectacularly high” gains made in African-American listenership to news/talk/information stations following the 2008 Presidential election, there was a drop off in listeners one year later. But the All-Sports format increased 50 percent from 2008 to 2009, attracting more affluent black listeners. It was the #1 format among high-income households. As for music formats, almost eight million African-Americans listened to Rhythmic CHR each week, up 8% from the previous report, while Pop CHR had strong overall gains.
