Cheryl Pearson-McNeil is the Senior Vice President of U.S. Strategic Community Alliances & Consumer Engagement at Nielsen. She shares some important information about Nielsen, which is a company that measures what consumers watch, buy and listen to. Nielsen recently released a new report about black millennials that shows how immensely powerful black consumers from 18-35 […]
Cheryl Pearson-McNeil, Senior Vice President of Public Affairs and Government Relations at The Nielsen Company, which measures what consumers watch and buy. She talks to…
Cheryl Pearson-McNeil, joined Roland Martin on NewsOne Now to discuss the findings of the Nielsen 2015 African American Consumer Report.
According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…
vai:blackchristiannews The History Channel’s latest hit drew crowds of biblical proportions, with 13.1 million viewers tuning in Sunday for the premiere of Mark Burnett and Roma Downey’s miniseries on the Bible. The two-hour episode, portraying Genesis and Exodus, was the most-watched and highest-rated show on TV that night and the most popular cable telecast of […]
Shortly after Obama closed his remarks, 27.2 million people watched the first game of the NFL season on NBC. You have to see the numbers!
via:eurweb African Americans have the highest rate of total TV usage, according to the Nielsen State of the Media report, which was released on Wednesday and breaks down viewing trends by ethnicity, according to the Hollywood Reporter. In November 2010, when the data was compiled, African Americans used their TVs an average of 7 hours, […]
