By Phil Cook/Charisma News
My team at Cooke Pictures gets hired when a church, ministry or nonprofit organization is losing its voice. Perhaps you’ve experienced a similar situation: Despite doing great work in the community–like building homeless shelters, drug treatment centers or food banks–your ministry still lives hand to mouth. Or, as a pastor who has had a genuine calling, you’ve built a great team, invested your life in the vision with powerful preaching, teaching or ministry, but the spark never happens; growth never takes off. Or it just suddenly stops.
I see it happen all too often: media ministries that just can’t seem to grow beyond a local broadcast; churches that hit an attendance plateau; benevolent outreaches that can’t seem to break through a certain level of fundraising. In most cases, these efforts are led by qualified, sincere men and women, and almost all have a strong vision for excellence. They spend money on capital campaigns, media equipment, church-growth consultants, marketing, TV or radio time, advertising, social media campaigns and more, but they just seem trapped and unable to grow beyond a certain point.
