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Hollywood Is Baffled By The “The Bible’s” Blockbuster Ratings

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via:blackchristiannews

Sure, it’s easy to criticize Hollywood, but try to remember that the entertainment industry today is an intellectually demanding environment, fraught with cognitively challenging, even intractable, questions, like, to take one recent example: How can the cable mini-series “The Bible” be such a ratings hit when there is no audience for overtly religious entertainment programming?
According to the latest Nielsens, released Tuesday, Sunday night’s telecast of “The Bible,” produced by husband-and-wife team Mark Burnett and Roma Downey for basic cable’s History channel, managed to attract more viewers than anything on broadcast network NBC … during the entire week.

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