Via: defendernetwork.com
School season is not far away, and consumers are preparing for their annual back-to-school shopping trips. Although shoppers plan to spend about the same amount as they did last year, they are waiting to start shopping till later than they did in 2010, according to a recent survey.
The NPD Group recently released its “Annual Back-To-School Spending Intentions Report,” which surveyed 12,000 members of its consumer panel. The report found 40% of back-to-school shoppers plan to spend the same amount of money they did in 2010. However 35% said they plan to start shopping by Aug. 1, down 3% from 2010. More said they plan to start shopping by Sept. 1 (60%), up from 57% last year.
The bulk of respondents’ budgets will be spent on school supplies, at 77%, followed by apparel at 58% and footwear at 45%.
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