*Way back in 1844 in England, the Young Men’s Christian Association sounded snappy.
In 1967 the Y.M.C.A. sound even better.
Fast forwardm forty-three years later — in the age of texting, IHOP and KFC — and “the Y” just plain works better.
The bottom line is that the Chicago-based U.S. nonprofit isn’t trying to shed its Christian affiliation in announcing this week that it is changing its logo and name, officials said.
The switch comes after more than two years of research indicated many people don’t understand what the group does.
Officials with the Y say they hope the new logo will be more inviting. The group’s mission is to strengthen communities by focusing on youth development, healthy living and social responsibility.
